Towards designing individual value-oriented decision support for selecting internet-based services

Dorner, Verena; Morana, Stefan; Maedche, Alexander; Weinhardt, Christof Including individuals’ value systems is seldom considered in the current body of decision support research, although individuals’ values haveastrong impact on decision-making. We propose that adapting decision support to include individuals’ values increases decision quality and decreases decision effort.

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